There is still a great need to be able to communicate with team members, employees, customers, and clients through bulk messages. And, marketing through email is very effective. So how do you make sure your messages come from your business email address and still follow good sending practices? You use an email marketing product. It lets you send from the email address of your choice, but it processes through a special system with its own rules. It validates your recipients and makes sure they have “opted in” to your messages. Plus, it lets you manage your mailing lists more effectively, create a branded design for your emails, and market your service or product more effectively. Using an email marketing product gives you legitimacy.